Shahzad Younas’s Muslim app that is dating 15,000 couples meet and acquire married. He informs Amelia Heathman about contemporary love
The expression goes: ‘Muslims don’t date, we marry’,” claims Shahzad Younas, founder and CEO associated with the Muslim matching software Muzmatch. “It’s a generalised expression but it hits the nail in the mind. If I’m fulfilling a girl, we’re both reasoning, is this individual wedding product?”
Muzmatch is actually dubbed the Muslim Tinder but Younas just isn’t so happy with the contrast. It makes use of some typical structures that are dating-app such as for example swipes and likes, but rather of centering on casual hook-ups it’s all about helping Muslims find anyone to marry.
Many Muslims are required to marry young also to some body for the exact same faith. Choices consist of using the services of a matchmaker, which computer technology graduate Younas christian mingle cost defines as “like getting your CV passed around” to get a partner that is appropriate. That he decided to create an app that would make the dating process more “halal” — acceptable in religious law so it was back in 2014, after hearing his friends swap stories about dating struggles.
Younas quit their task as a good investment banker and invested 6 months working days that are 18-hour produce Muzmatch in his room. 6 months after releasing, the application had produced its very first marriage.
“A few got in touch to state ‘thank you, we got hitched due to your app’. I happened to be like, OK, this is certainly real,” he said. The outcomes talk on their own: Muzmatch has one or more . 5 million members plus some 15,000 couples have married after fulfilling about it.
It produced name for it self outside of the Muslim community compliment of an advertising campaign that went from the Tube just last year featuring Lionel Richie singing: “Halal, will it be me you’re trying to find?” with regards to rivals, the application ranks higher for packages as compared to other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), based on analytics company App Annie, so it’s not surprising the major relationship organizations came knocking.
Younas won’t mention who, but claims he has turned them straight straight down everytime. “We’re for a objective to change how Muslims across the world think of marriage, and obtain married.”
Lots of work switches into making certain Muzmatch is really a space that is safe Muslims to chat and fulfill on line. In 2016, the working platform introduced selfie verification to make sure everybody else regarding the application is whom they do say they truly are. The business includes a group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.
Other privacy features are embedded. Users can request a chaperone be there in conversations in the software, such as for example a member of family, as per an Islamic principle that whenever unmarried gents and ladies chat a party that is third be there. Users may also ensure they have no profile picture to their account or details such as for instance their name that is full they may be as personal online as you are able to. “It’s about comprehending that Muslims are incredibly diverse therefore we don’t desire to force individuals down a road that is particular. We should function as safe room and provide top-level privacy to your users,” says Younas.
Security is vital for any other reasons. “We get lots of EDL types and people that are right-wing you plenty of abuse — putting up Bin Laden images and all sorts of that form of stuff,” claims Younas. “The positive thing is they get spotted quickly and eliminated so we can block those users in a permanent means.” From the upside, Muzmatch comes with non-Muslims registering because they’re interested in the faith, such the 50-plus guy who changed into Islam after fulfilling somebody from the software. “The human being tales can be pressing. We’re wanting to tread that type of being available but faithful that is equally being our community. It’s a line that is tricky walk down but We think we’ve nailed it.”
Therefore what’s next? The start-up has accomplished profitability by way of its premium paid-for tier however the stage that is next to keep to enhance the application and its particular features, and expand the group as well as its reach. “Purely for a figures foundation, one-fifth of the world is Muslim,” says Younas. “On top of the, we estimate there are about 400 million Muslims that are solitary and qualified. We glance at that, and we’ve not really made a dent.”
To greatly help Muzmatch in its objective, the start-up has now announced the close of a large Series A capital round for $7m. Investors included respected Silicon accelerator that is valley-based Combinator – Younas took part when you look at the programme back in 2017 – also as Luxor Capital.
“Shahzad has plainly made a thing that people want,” states Tim Brady, somebody at Y Combinator. “He is a founder that is resourceful happens to be playing their users as well as in the method has continued to develop a great solution for the Muslim community, in a manner that main-stream businesses have actually didn’t do.”
Beyond bringing individuals together, Younas additionally wants to alter attitudes within the Muslim world to ensure marriage is approached in a way that is modern. “My vision is the fact that whenever Muslims across the world think of engaged and getting married Muzmatch pops into the mind — plus it feels as though an evident, non-taboo move to make,” he states. “I always think Muslims are five years behind the main-stream, specially when it comes down to technology. Now it is time to allow them to get up.”
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